Superior Trailer Sales Company was started on a dream and $1,500 on October 15, 1983. I was tired of working in the corporate environment, feeling just like a number they assigned to me on my payroll check.
The start was very meager and humble. I learned many things the first five years on Redfield in Dallas. If you took good care of your customers and employees, give a good product at competitive prices, the company will thrive. I also realized I wanted off of Redfield and out of Dallas. The crime was terrible. I moved to 310 Hwy. 80 East in Sunnyvale, Texas and rented three acres. This was a great move. People enjoyed leaving the congestion of Dallas to shop for equipment. During the next two and one-half years, we would become a dealer for East Manufacturing Corp, Trail King Industries Inc., and Wabash National Corp. These great lines have enabled Superior to earn a firm grip in the Southwest market. Then we purchased our first facility at 305 Hwy. 80 East in Mesquite, Texas. I thought those four acres were Superior's final resting place. Little did we know how fast we would grow. We had doubled and tripled sales each year from 1983 through 1994. This allowed us to purchase a new seven acre facility at 501 Hwy. 80 East in Sunnyvale, Texas. Since 1994, Superior Trailer Sales Company has grown to our 23-acre facility here in Sunnyvale just outside of Dallas. We have also opened stores in Oklahoma City, Little Rock, and Houston. We are consistently a top dealer yearly for Lufkin Trailers, Fontaine, Transcraft, Doonan, and many others as well as Capacity of Texas, Inc. We are now one of the largest trailer dealerships in the southwest and are proudly awaiting to serve you.
Frank L. Deel III